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The Creation And Management Of Brand Fashion -- Interview With Fashion Designer Yang Yaoji

2008/11/15 0:00:00 77

Hongkong is an international fashion center, bringing together famous fashion brands around the world.

Fashion designers in Hong Kong have always been following the trend of fashion and combining Chinese and Western culture to create brand fashion that caters to the trend.

To deepen my understanding of how a fashion designer can successfully create branded clothing, I interviewed fashion designer Yang Yao Chi.

　　问：请谈谈品牌创造和品牌管理的心得

A: first, the creation of a brand now no longer needs any uniqueness and creativity. Because the brand that consumers can choose at present is many, so when creating a brand, we must have a clear understanding of the brand's position and target group in the market.

Therefore, when creating and managing brand, we must be clear that the group can accept the price and taste of its brand.

Even if it is a brand with a large customer, they also need to use different series and styles to combine the brand to make multi angle development. Moreover, the current trend has become too fast and people are looking at clothes in many different ways. Therefore, when managing a clothing brand, it is necessary to have a clear and very fast adaptation to the market changes so as to get a stable share in the brand positioning, and in the aspect of brand management logistics, there must be an interactive department relationship to achieve practical fashion, which is "fashion brand".

　　问：如何去平衡设计和经营之间的矛盾

A: many new designers have created their own works in the way of expressing their thoughts before they have gone through the baptism of the market, but they often turn out to be beautiful and hard to wear.

Therefore, a mature designer should first set an image for the guests, and add some new elements according to his own image, so that he can convey the good and good clothes to the target customers.

Because today's fashion culture is not representative of fashion, but at the highest level is a clean and simple new collocation method to show its personal taste and image. If you can find this design idea, you can get a balance in business.

　　问：请分享您在设计行业的工作和生活体验

A: as a designer, I really need my creative impact, and this kind of impact is not necessarily in fashion. All the creative elements from the very beginning will be my favorite.

For example, music, film, painting and so on, because now there is no innovation in the creation of things, but often in these basic elements, you will find a lot of things that have been used, but to use different elements to re interpret, but on the familiar elements with a rebellious mentality to regroup, that will have unexpected results, which is also a driving force for my fashion.

Because in my life, I can never leave new music or nostalgia movies.

I appreciate some very random artists. They can draw some emotional pictures with random materials. These are the creative inspirations that we can often encounter in our daily life. The difference is the way you express them, and the design comes from this.