Value Marketing, Forging The Brand Of Iron Hit

Brand is the promise of value to consumers.

Our consumers have been foolish and naive enough to believe that advertisements, with a little conceptual packaging and functional description, can capture their sincere hearts.

However, consumers like this are always stupid and stupid, and there will be fewer and fewer consumers. The brand will eventually need to be damaged by value. Customers choose brands to get more value. Otherwise, what else is the point?

Value marketing is to give Abstract brand to customer perceived value, let the brand have a clear and real value foundation, and express the value, achieve real sales.

The practical marketing principle strongly advocates that marketing must be effective. The characteristic of value marketing is to let consumers perceive the brand value on the one hand, and let the enterprises really gain the effect of marketing on the other hand.

Heart to heart, in exchange for win-win results in good faith.

The actual operation of value marketing is mainly based on four steps: value discovery, value revaluation, value matching and value fixing. These four steps have different emphasis and complement each other.

    1.价值发现 

The first step of value marketing is to make a comprehensive combing of brand value and clearly understand the value basis of brand.

First of all, this requires a thorough understanding of the company's capabilities, brand background and so on, and it should not only stay on the surface value level, but also explore and discover core values.

As the saying goes, it is impossible for a skilled woman to make bricks without straw. The brand without value foundation can not grow and develop by means of clever marketing.

Therefore, setting up the brand value system and defining the core value of the brand is the first step of value marketing.

Only by consolidating the value foundation of the brand can the establishment of the brand be based on evidence and the trend is breaking.

    2.价值重估 

The value of an enterprise has never been static. The times are changing and the environment is changing. The process of discovering the brand value is bound to be accompanied by a process of value revaluation.

In different times and different global brand network environment, the emphasis on brand value is different, sometimes even different.

This requires enterprises to combine the actual environment, identify the core value of the enterprise, and measure the value stock of the brand truthfully.

In addition, the revaluation process is also a process of revaluation of the enterprise's own concept and value system.

Despite the old concept of the enterprise, everything is based on the future development of the enterprise. Only by looking ahead can we really realize the revaluation of the value.

    3.价值匹配 

The value of an enterprise is relative to the customer. The value of a product or brand is that it can meet the needs of the target consumers. Therefore, after having a comprehensive understanding and mastery of their own value, the enterprise will lose the understanding and define its target consumers next step, and match the brand value with the real needs of the target consumers.

The most important thing of value matching is to set up the concept of target consumer center. All of them aim to satisfy the target customers, find the most outstanding value that customers need most, and match the brand value with the customer demand, so that the brand value chain can be successfully connected.

    4.价值点睛 

After finishing the backstage work, we need to make the finishing touches.

After matching the brand value with the customer's real demand, then we should express the value and become the perceived value of the customer.

Value itself can not speak, the role of value point is to use a short sentence to point out the brand value, and enable consumers to perceive the words.

Value marketing is a systematic project. The final finishing touch concerns whether the whole project can achieve a breathtaking leap and achieve the maximization of marketing results.

The value point is not only a simple brush, but also based on familiarity with the brand's own value and insight into the needs of the target consumers.

Value marketing has always insisted that all customers are smart, value marketing is to advocate as much as possible to put aside all packaging hype, to win consumers in real value.

Value is the eternal charm of brand and the ultimate driving force of brand development.