Clothing And Footwear Enterprises In Front Of The Financial Crisis

In the face of the sudden financial turmoil, many enterprises have been hard hit and have been in trouble for a while. However, a number of other enterprises have found opportunities from the crisis and realized the growth of production capacity and output value. What kind of enterprises are these? And they have stood the test of crisis.

In the wake of the financial turmoil, there was a gloomy and gloomy fog overnight. In the face of unfavorable factors such as exchange rate instability and tight international market demand, many enterprises, especially export oriented enterprises, were in frequent crisis or even on the verge of bankruptcy. In such a bad market environment, many enterprises in Quanzhou have shown great vitality. They have made steady progress through the healthy capital chain, mature brand image and quick response ability, and have made good progress in the crisis.

These enterprises have one thing in common, that is, facing the crisis with optimism: "since the economic crisis has already appeared, we should straighten our mind and respond positively, and try to turn bad things into good ones." In this regard, professionals believe that this crisis has led to many industries in the major reshuffle or structural adjustment, although some enterprises will inevitably disappear forever, but on the whole, this is not a good thing for the normative development of the market.

Establishing a benign capital chain

Since last year, under the unfavorable external environment such as RMB appreciation, raw material price increase and personnel wage growth, shutting down production has become the fate of many small businesses that rely on manual production. The financial crisis in the second half of this year is a fatal blow, causing more SMEs to suspend production temporarily or go bankrupt.

The severe economic situation has brought a lot of impact to the shoe and garment enterprises in China. Various pressures from banks, agents and materials suppliers have made some enterprises difficult. "Industry shuffle is inevitable, but shuffling will only wash out uncompetitive enterprises. For healthy developing enterprises, crisis is a good opportunity to rise." A brand shoe trader in Jinjiang said in a media interview that healthy and healthy capital flow and logistics are the advantages of brand enterprises, especially under the premise of shuffling transformation. "Business is not easy to do, but more agents want to make our brand, because our company has healthy and healthy capital flow, which provides a guarantee for the normal operation of all links of enterprises."

Luo Ruihua, chief executive of Shishi sporting goods Co., Ltd., told reporters that this year, Qi Qi added 400 new sales outlets nationwide, and its business has been very busy recently, which has increased unabated compared with the same period last year. He said that he could develop steadily in the face of the crisis. In addition to the preparations for early market layout, investment promotion, product development and staff quality improvement, the key point is that this year's inventory has been handled in a timely and effective manner, so as to ensure the normal turnaround of funds.

In fact, many of the once powerful companies are bankrupt and sink due to the fragmentation of capital chain. According to authoritative statistics, in the first half of this year, more than 6.7 small and medium-sized enterprises went bankrupt in the first half of the country, especially the textile industry represented by labor-intensive industries, the number of failures was more than 10 thousand, and 2/3 textile enterprises were facing restructuring. According to the survey, the "culprit" leading to this situation is indirect financing.

Expert analysis pointed out that in the past few years of economic overheating, some enterprises pursued large-scale, blind expansion and diversified operations, especially in the real estate, mineral resources, securities assets and other industries, "deep diving", leading to the direction of the development of the main and auxiliary industries was unclear, and the mass production could not be effectively released, during which excessive borrowing caused enterprises to "indigestion", and finally, the credit chain deflated the capital chain.