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Home Textile Investment, Good Internal Strength Is The Key.

2008/11/11 9:40:00 66

Home Textile Investment Good Internal Strength Is The Key.

For many home textile enterprises, what is the key to successful investment?

A lot of people will say that the most important thing is to have good products and high brand awareness. These are very important, but the most important thing is to have a team that can fight tough battles. The most important thing is to have a leader who can fully mobilize the vitality and energy of the team.

At that time, the company was quoted by a director of China textile net as a reporter. When I was invited to do the investment speech and terminal sales promotion training, I was not very optimistic about it, mainly because its popularity in the industry was not high enough. I was worried that I could not join the so-called recruitment chamber. But I was surprised that more than 200 dealers eventually came. It was even more unbelievable that the signing rate of the site could reach 5. What I couldn't imagine was that after a few months, the news came from the other side that it was beyond my expectation that an unknown two or three line home textile brand would have such a great attraction and sales force. For example, a dream come home.

In the previous manuscript, I mentioned, first of all, good dream to the home textile boss mentality is good, see far, do not blindly move, steady and steady; two is responsible for Marketing Director Fu leadership, executive power is super, free and flexible, more than 20 salesmen vitality, all compete first.

Now I can tell you how good the more than 200 dealers of dream home textile came from, not by advertising, but by the more than 20 salesmen who swept the streets. At that time, many people came to this investment fair. It was simply a picture of Hangzhou's free four star hotels and the way to travel. As a result, many people were deeply moved and convinced by the kind of ambitious ambition and enthusiastic service from the good dream team.

This reminds me of a person who is playing a CCTV hot Bruce Lee. Although his unparalleled real skill has impressed many of his best players, the real motivators of Japanese karate and Philippines cunning have followed Bruce Lee's sincere, progressive and open mind.

Perhaps happy businesses and brands are the same. Tian Yan women's clothing is the first brand in Shanghai, but the popularity of the women's clothing industry in China is not very high. I have participated in the national investment promotion conference of Tian en many times. Every time it is full, it has been very strange. Is it really so good?

Why are there so many followers?

On quality, on characteristics, on service, Tian en is not the best. Why?

After communicating with these distributors, it was clear that many people were honest about the need for improvement, but they were deeply moved by the spirit of design excellence, Miss Gao, who is also one of the founders of Tian Yan brand. They followed Miss Gao and felt that they would go the better with her, not just the Tian en brand. Now, Tian en has launched a more fashionable and more youthful "VIGO" brand, which is the biggest seller in many department stores, which has proved that these dealers' intuition is entirely correct.

It is said that the smartest person in the world is not Bill Gates, but rather the person who chose to start a partnership with Bill Gates. It seems that it is more important than doing things right for people. This is also a major idea I recommend in various investment promotion meetings.

In fact, many home textile enterprises have made slow progress in investment promotion. According to my research, they are basically inside and out of the ordinary, because every salesperson and every investment personnel are the first representatives of this brand image. These people are the first people who come to contact with distributors everywhere. Their words, deeds and gestures convey the key information of the brand, or the old conclusion. If you want to sell, you must sell yourself first. If you want to invest, you must first sell yourself to dealers so that you can marry your brand and products.

故维科家纺已经率先建立了内部商学院，对内部各层级员工加强培训；我们进驻亚光家纺的第一站，也是在不断推进内部营销人员的培训，并着力推动建立亚光商学院；在与天恩女装合作期间，该公司老板成总已经超前意识到这个问题，在我们提示后，当即决定在新建的工厂里拿出几千平方的场地，准备构建女装行业最高标准的商学院，定期、分批对内部员工和经销商进行多层次的培训；现在以“赢在终端”为突破点的好梦来家纺，也已经准备设立相应的培训部门，专门培训一批高水平的导购，输送给各地的经销商，不仅仅因为一个好导购胜过一个强势大品牌，更在于卖的就是服务，赚得就是服务的附加值，就如海尔一样，卖的就是服务，很多人买的也是海尔的星级服务；很简单、明了的道理，只有经销商能够持续赚到钱，企业才能赚到长久的钱，同时，经销商的

The money making effect has spread out, dealers everywhere will automatically find their doors. The better and better cycle of earning more and more will start this way.

If you want to inviting business, do not panic, tie up horse steps and work hard to achieve success.