Establishing Customer Database Is A Marketing Strategy.

No matter what business is done, it is necessary to sell goods to customers, satisfy them and make them purchase through multiple purchases, and gradually form a convention.

The reporter learned about a case that might give investors a bit of inspiration.

Mr. Tang is the store manager of a clothing store. He attaches great importance to customer management, establishes a customer database, and therefore establishes good customer relationship with customers. The business is very satisfying.

   　据了解，开业之初，汤先生就着手建立专卖店的顾客数据库。他要求每个营业员都要尽可能的留下顾客的详细档案数据及购买偏好，并且设计了EXCEL表格，从而实现了简单的电脑数据库。其中包括姓名、性别、手机、电话、生日、通信地址、购买日期及款式、二次购买日期及款式、月度购买频次、建档人。

In fact, this is a very simple form. If the salesperson can persuade the customer to leave the first five messages, then the person's complete file will be established.

Reporters believe that the most important information here is the customer name and mobile phone number. As the most popular communication tool, mobile phones of urban residents have more than 90% mobile phone penetration. The salesperson of clothing store can send them the latest promotional information via SMS, which can be one-to-one marketing, and can send messages and congratulations during the festival to enhance their feelings.

After a period of operation, the database of the clothing store has recorded hundreds of customers' information. Mr. Tang will analyze the customers' purchase frequency and preferences, then send different short messages to different customers with his cell phone. He has been expecting them to continue to shop, and when he changes his seasons in each garment, he will send SMS messages to every old customer through his SMS service registered on the Internet, so the cost of instant communication is very low.