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AI软件直播带货成白沟箱包企业“标配”
“这款包是环保面料，质感好，设计新颖，里面还有隔层……”3月18日，白沟新城天尚行箱包皮具有限公司的直播间，主播口中说着一二三四五，直播屏幕上却显示她正在用流利的法语讲解换季新品。
“这段直播视频文案是由DeepSeek生成的，再通过AI软件转换就能生成36种外语版本的产品介绍视频，整个过程只需要几分钟。”天尚行公司销售经理王蒙介绍说，“如今，借助AI软件直播带货，已成为白沟箱包企业的‘标配’。我们还把会说外语的AI数字人‘请’进直播间，企业主播每天直播两小时，其他时间交给AI数字人主播，不仅破解了语言障碍和直播时长限制，还解决了地域时差问题。”借力直播带货，目前，天尚行公司线上销售额已由10年前占比10%，增长到现在的50%以上。
为给外贸企业开拓国际市场提供技术支持，帮助企业实现全球直播与数字化转型，今年以来，白沟新城积极组织DeepSeek等AI大模型应用培训，引导商户利用AI软件对产品销售语言进行人工智能编辑，并转换成多国语言的视频版本，然后在国际社交平台上发布推广。白沟箱包数字化转型赋能中心副主任张伟介绍，AI软件的推广与应用让白沟箱包跨境贸易实现了“一键卖全球”智能升级，目前箱包出口的国家和地区已增至195个。（记者李岩 通讯员冯云）
（来源：保定日报）
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