Local Industry: Ningxia Light Industry And Textile Industry Promotes Brand Cluster Through Innovation

On November 23, the reporter learned from the Department of industry and information technology of Ningxia Hui Autonomous Region that Ningxia encouraged light industry and textile enterprises to pay close attention to the consumption upgrading trend and innovate the field of consumer goods, speed up the pace of product innovation and upgrading, and improve the high-end supply capacity. At present, a number of well-known brands have emerged.

In recent years, Ningxia has made full use of its comparative advantages and continuously cultivated new products, famous products and fine products in the field of light industry and textile. A number of well-known domestic and regional trademarks, such as Yipin seasoning, Haowang rice, bairuiyuan wolfberry, Xinhai Yanchi beach mutton, Xiajin milk, Jinhe yogurt and xixiawang wine, have emerged, which are built with Yipin, Mengniu, bairuiyuan, Xinhai Yanchi and Tan mutton, Xiajin milk, Jinhe yogurt and xixiawang wine Led by four leading enterprises of Guangming and new hope, and based on 12 "Ning brand" enterprises such as Cezanne, Yimei and Northern dairy, Ningxia Yili has built the world's largest liquid milk monomer factory, and a number of well-known brands have landed in Ningxia.

Cultivate brand, accelerate innovation and promote high quality development. Ningxia encouraged enterprises to pay close attention to the trend of consumption upgrading and the field of innovative consumer goods, accelerate the pace of product innovation and upgrading, and improve the high-end supply capacity. Cezanne dairy successfully developed and produced concentrated milk protein 75, breaking the situation that China's high-end milk protein is completely dependent on imports; Bairuiyuan cooperated with Jinan University to study the molecular mechanism and activity of Lycium barbarum polysaccharide, and developed Lycium barbarum polysaccharide granule granules; In cooperation with Jiangnan University, Nanjing University of traditional Chinese medicine, Northwest University and other scientific research institutions, Huabao wolfberry has developed more than 30 deep-processing compound products and obtained 37 authorized patents; A class of original research drug wj-39 developed by Kangya Pharmaceutical Co., Ltd. has entered the stage of clinical trial. Its main products are indapamide sustained-release (Shengchang) tablets, sodium cromoglycate eye drops and other high-tech products, ending the history of no third-generation preparations in Ningxia

A number of high-tech enterprises and technology centers with strong competitiveness have laid a solid foundation for Ningxia's light industry and textile industry to enhance its high-end supply capacity. By the end of 2021, 55 high-tech enterprises in the light industry and textile industry have been identified and 26 enterprise technology centers have been established, including 3 at the national level and 23 at the autonomous region level, and more than 10 academician expert workstations have been built.

"At present, Ningxia is promoting the upgrading and development of the food industry, the transformation and development of the pharmaceutical industry, and the coordinated development of the textile industry, creating industrial clusters, cultivating a number of leading enterprises with strong driving ability, innovation driven, the implementation of key technologies, digital upgrading, enabling industries to improve quality and efficiency, promoting famous brands and famous products, and striving to promote the high-quality development of light industry and textile industry." The relevant person in charge of the industry and Information Department of the autonomous region said.

(source: Ding Jianfeng, Ningxia daily)