MUJI's Apology For "Legal Concession": No Harm To National Sentiments

Recently, Muji had used the "French concession" as a description of the place of activity in an activity micro-blog, which caused netizens' dissatisfaction. Subsequently, Muji apologized for the matter, saying that it had recognized the mistake and deleted the micro-blog and had cancelled the activity.

In September 10th, Muji's official micro-blog, MUJI MUJI, adopted the "French concession" in an event micro-blog, which led to dissatisfaction among netizens.

According to the network screenshot, in the above micro-blog, the name of the activity is "city WALKER - the right turn of the red light in the French concession". The activity is "starting from the 755 flagship store of MUJI Huaihai, jogging between the trees in the French concession, and going to the intersection. If the red light turns right, the green light will go straight." Among them, the three words of "French concession" dissatisfied many netizens, and thought that this word with the history of aggression and humiliation is not suitable to be used as a place name to refer to the present Shanghai.

Later, @ pear video report, Muji replied: no harm to national sentiment intention, respect for Chinese culture and history. After reviewing the incident, there was a lack of staff training and copy examination, which led to this incident. "We are deeply aware of this mistake and apologize. In the future, internal training will be strengthened and internal examination of copywriting contents should be strengthened.

When micro-blog was released, it was found that the content of the publication was misrepresented. In order to prevent the spread of the wrong information, the micro-blog was deleted and the activity was cancelled.