Jiuding To Achieve The Goal Of ROI Will Increase Marketing Expenses.
On August 22nd, a lot of earnings were released in the second quarter of June 30th. Many CEO and founder Huang Zheng, vice president of strategy, Jiuding and other executives attended the two quarter earnings call conference.
It is reported that the two quarter marketing expenditure is much higher than expected, but because of the more successful realization, the proportion of marketing expenditure to revenue is better than expected.
For this difference, Jiuding said that we regard marketing expenditure as an investment, and the strategic focus of "enhancing user recognition, stickiness and trust" has not changed. Because this can boost revenue and GMV growth, and ultimately increase our profits and consolidate our intrinsic value.
In addition, Jiuding believes that the two quarter's performance is the display of marketing ability. There is no fixed budget for marketing expenses. Many of us believe that in today's rapidly changing market environment, setting up a fixed budget will miss some very good opportunities. "As long as we achieve the goal of ROI (ROI), we will continue to strengthen our expenditure on marketing. The achievements in the two quarter show that we have taken the right marketing strategy. We can not predict whether the marketing expenditure will increase or decrease in the future. But I believe that our investors are willing to make more efforts to win the opportunities in the market through careful marketing expenses.
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