One Hundred Thousand Volt "Meng" Turn You! POOVE Carries IP Popularity.

More than a month ago, the trailer of the Hollywood reality movie "elf treasure dream: the great detective phakhoo" was exposed to the "long fuzz, detective and uncle voice".

Picacho, who has been in red for 20 years, passed the trailer of detective Picacho again to debut in C. He also proved to the world that the spirit of the elf can be an international IP.

Before, after 80 90, I watched the TV animated cartoon of the elf treasure dream. Now, after the two generation grew up, they became 80 90's to accompany their children to see the elf treasure dream.

In anticipation of Picacho's big movie,

Based on the brand IP crossover marketing strategy, in December 2018, it reached a collaboration with Elven pable dream to build up its IP products and create value-added products for teenagers.

How red is it? As a popular IP, Picacho has a huge fan base and a market scale of over $54 billion.

It is understood that this year's explosion of a short video APP, with Picacho's content explosion probability increased greatly.

Up to now, its TV animation has been released in 124 countries and regions. Over six episodes of animation have been broadcast over 900 episodes, and more than 800 shows have been unveiled. The animated movies keep on showing a rhythm of 20 years per year, and twenty-first films have been released in 2018. The global sales of video games exceed 300 million sets, and the Pok e mon GO games are more than 150 countries and regions in the world, which have been downloaded more than 800 million times and become a global phenomenological product.

Of course, it is only one of the reasons why POOVE and IP cooperate with them.

More importantly, the cultural value behind the dream can be highly matched with the brand value that POOVE brand has always advocated.

After more than 20 years of growth and development, the image of representatives such as Picacho, little dragon, Jeni turtle, frog, and spirit ball has been deeply rooted in the hearts of the people. The core values of "sprouting, adventure, friendship, growth and trend" constitute the IP connotation of ELF treasure dream.

This coincides with the brand value of POOVE's growth for youngsters and teenagers, as well as brand tonality that advocates "bravery, fun and cool" for teenagers.

When the hero of the animated cartoon hero, every time he wants to call Po Kok, he will say, "it's your decision!" and at the same time, it can be said that it is you.

!