Clothing Management: How To Retain Customers In Terminal Clothing Stores

It is not always possible to deal with customers' changing needs and increasingly demanding demands with the same language and thinking.

"If you like, you can try it on."

"This is our new model. Welcome to try it on."

This is not bad. Try it.

If your salesperson is still using similar words to advise customers to try on clothes, you should reflect.

"Like it, try it on" and "this is our new style, welcome to try" these two sentences almost become the classic phrase of Chinese clothing store sales.

Some shopping guides only want to see customers enter the shop or start to touch the clothes so loudly that they can hear the calluses of their ears, but in fact they are nonsense, because customers must buy clothes to try them on.

"This is also good, try it" is due to the lack of professional knowledge of the shopping guide, unable to recommend the appropriate style to customers, as long as we see which clothes the customers see, that is good, causing customers to distrust the recommendation of shopping guide, it can be said that we guide ourselves to the table so that customers do not take our suggestions as one thing.

Sales of clothing stores should be innovative, and they can not always respond to changing demands and increasingly demanding demands by using invariable language and thinking.

If you want to compete for a bigger market share in the competitive clothing market, you have to do something different from your competitors in many details, including communication with customers.

Shopping guide requires customers to try to wear, first of all, to seize the opportunity, not to put forward the suggestion of putting on trial too early; secondly, to suggest that you must have confidence in trying it on, and that this confidence can be shown through the strength of language and body. Again, it is advised not to give up easily when trying on it. If the other party refuses, you should think of a good reason for asking the other person to try again, and make the customer feel reasonable, but suggest that you try not to wear it more than three times. Otherwise, it will make the customers feel disgusted. Finally, set up a professional consultant image in front of the customers and get the trust of the customers, which will play a positive role in promoting the shopping guide recommendation.

It is best to set up the corresponding language templates for some common problems, so that shopping guides can understand and operate more easily.

For example, "suggest customers."

"The following methods can be adopted:

Shopping guide: Miss, you really have a good eye.

This dress is the hottest one we sell this week, selling five or six pieces every day.

With your figure, I believe you will have a good effect after wearing it. Here, there is a fitting room. Please follow me to try it on to see how it works.

(it is not necessary to reply to the clothes to take the initiative to guide the customers to the fitting room, especially for the hesitant customers). If the other party is still not moving, the effect of the clothes is different for everyone. Even if I speak it well, if you do not wear it, you will not see the effect.

It doesn't matter if you buy it or not. Let me help you unbutton your clothes.

(pick up your clothes again and take the lead to try the fitting).

In fact, careful observation and analysis of consumer personality needs and tastes, good use of sales skills, coupled with service to customers, is the way to win the retail industry.

In this case, there are indeed many passers-by attracted by it.

But now that consumers are more savant, when consumers are on the scene, Shop Decor and low prices are no longer the key to attracting customers.

The service attitude that customers feel will determine whether they will come again.

Nowadays, the pattern of business competition has entered a big commercial era. In fierce competition, businesses should strive to be different in every detail in order to attract consumers' attention and promote sales.

No good clothing store management to improve store performance is empty talk.

Especially in the clothing store, besides shop design, window style and so on, it is more innovative on the display of clothing, in order to create a strong visual impact, create a sales environment for commercial space, with a strong design to sell its own selling atmosphere, with a unique personality to establish the image of the business circle, in order to attract more customers to patronize.

The management of clothing store is mainly about the management of people and things, while the management of people is the management of clothing store personnel every day.

Management, etc., can be said that management is no big deal, the key lies in the details, details determine success or failure.

Item management is an important management concept introduced by the retail industry. We usually divide item management into item management, item weight, item adjustment and item promotion.

Item Division: gender, men's wear, women's wear, children's wear, etc.

, coat, skirt, trousers, T-shirt, shirt, etc.

Item focus: according to the company's general strategic requirements, what kind of company should be pushed and what is next?

Item adjustment: classify each single product, then create and store files for each single product. After a period of time, each single product information data is analyzed and analyzed.

Item promotion: product is in different segments, and different from the market environment, the promotion method is also different; for example, if a company positioning a product is to seize market share and improve the popularity of clothing stores, the display of the product should be placed in the prominent position of the clothing store, so as to attract consumers and pull customers to children's clothing stores to achieve their purchase.

In addition, the promotional products can be displayed centrally, and the sales promotion area can be set up. The display area of the promotion area must be large, which can be higher and more expensive than usual display, making selling points, such as hundred yuan area, special price zone, etc. to ensure that all styles, numbers, colors and other products are displayed; the outward facing stereoscopic display can make the customers easy to see the products; the direction of the price tags should be consistent, the labels should be positive, so that the customers can be clear at a glance; make full use of the pillars in the stores, and can put up posters and POP.

It is not difficult to see from the above. Sales of terminal clothing stores come from all aspects of efforts. Only by starting from the details and strives for perfection, then the generation of sales volume is a matter of course.