Shandong Boxing Is Keen On E-Commerce. There Are More Than 30 Tmall Stores In Taobao Village.

Recently, the third national Taobao Village Alliance conference was held in Boxing. More than 300 outstanding Taobao village representatives from the 15 provinces of China, rural electric business service providers and research experts and scholars attended the summit.

At the meeting, Cao Ming, deputy magistrate of the Boxing people's government, delivered the keynote speech of "Boxing practice in Taobao village". In the speech, the development course of 16 Taobao villages under Boxing jurisdiction was elaborated.

The Boxing County, which belongs to Binzhou city of Shandong Province, is located on the South Bank of the lower reaches of the Yellow River. It is located in the junction of the three major economic zones of the Ji'nan provincial capital city group, the Shandong peninsula city group and the Bohai Bohai economic circle.

The county has a total area of 900.7 square kilometers, a total of 496 thousand people, nine towns, three offices, 1 provincial-level economic development zones.

In recent years, Boxing county has successively won the hundred counties of China's industry, and the top 100 competitiveness of China's county industrial clusters.

Taobao village is very obvious to the local rural economy.

It is understood that at present, Boxing county already has 1 Taobao towns and 16 Taobao villages, Taobao merchants break through 10 thousand households, directly employ 30 thousand people, indirectly lead to 10 10 yuan, 30 thousand employees.

In 2015, the electricity business volume reached 32 billion yuan, of which 1 billion yuan was exceeded by rural electricity providers, and the average annual income increased by 5600 yuan. The income of 4100 low-income households was increased and 680 poor people were lifted out of poverty.

The rise of Taobao village in Boxing County, apart from its strong industrial foundation, is also out of a group of grassroots entrepreneurs with high market awareness and entrepreneurial spirit in Kaixian.

Boxing county actively builds up

With a view to integrating traditional culture industry with the Internet, it has paved the way for the development of e-commerce with "Boxing characteristics".

Compared with other inland counties in Shandong Province, Boxing county has a very strong industrial base. It has 6 municipal characteristic industrial towns and 102 characteristic industrial villages, such as "Xing Fu kitchen utensils", "autumn autumn grass Willow weaving", "east old coarse cloth" and so on. "One town, one industry, one village, one product" has distinct characteristics.

The strong industrial foundation has provided abundant and heavy soil for the rapid development of Taobao village in Boxing.

In 2013, when there were only 20 Taobao villages in the whole country, there were two Taobao villages in a county in Boxing, Shandong, one for straw weaving and one for making homespun cloth.

In 2014, there were 212 "Taobao villages" and 19 "Taobao towns" (3 villages and towns with "Taobao village").

The "Taobao village", represented by the weeds and willow weaving industry in the village of wengtou village and the coarse cloth industry of Gu Jia Village in Boxing County, and the "Taobao town" represented by the grass and willow weaving industry represented by Jin Qiu Street (WAN tou Cun, an Chai Cun, Meng Qiao Cun, Nan Chen Jia Cun and Chuang Zhuang Village) are the epitome of the development of the "Internet + traditional industry" in the county's rural area.

Boxing County grass and willow weaving and hand woven coarse cloth industry has a long history.

Before the large-scale development of online sales, the grass and willow products and the old coarse cloth products of the village were exported to foreign countries through foreign trade channels.

But with the shift of the foreign trade policy and the shrinkage of the European and American markets, the red hot straw weeds and old coarse cloth industry encountered a cold current. The export of traditional handicraft products in rural areas was affected, and domestic sales were difficult to sustain because of the channel constraints.

Against this background, since 2005, some graduates from Boxing have begun to try to use Taobao and other e-business platforms to engage in online pactions, such as grass and willow and coarse cloth products, and gradually form a development trend of "point to area" and "radiation".

Jia Peixiao, a post-80 generation youth, is the typical representative of this group of returning home students who make use of the electricity supplier to start their own businesses.

It is understood that in 2006, Jia Peixiao registered a Taobao store in Dongying, Shandong. However, because the shop did not own its main product, the business at the beginning was rather bleak. Later business was improving, but it was also hard to be blindly supplied by the supplier to reduce profit margins.

In 2008,

And his wife back to the hometown of Wan tou village, began to specialize in home town's straw craftwork business.

"At that time, every household in the village did not pull the Internet cable, and there were few computers to buy it, and even more did not know what to call a shop."

As the first person to "eat crabs" on the Internet, Jia Peixiao, a maverick, did not get much criticism from the villagers at the beginning.

However, as the online Salix business was on the right track, in 2009, Jia Peixiao registered the flagship store in the Tmall mall, and realized only three incomes in 2012.

He also changed from an obscure working boy to a famed grass maker in Boxing.

With the help of Jia Peixiao, the business owners of Wan tou village are becoming larger and larger. The sales of grass and willow Taobao are also hotter. The merchants in the village registered in Taobao network have begun to develop rapidly.

At present, Wan tou village "

There are more than 800 registered users, and there are more than 30 registered businesses in Tmall, of which more than 30 million electricity providers have been sold, and the number of commercial households has increased by more than 3100 yuan.

Another "Taobao" village in Boxing County, Gu Jia village, is dominated by old coarse cloth industry.

A shop called "cotton century" is one of the family stores that Gu Jia Cun engaged in e-commerce earlier.

The operator is a young college couple. The female boss, Gong Chunxiao, is a computer major. After graduation, he worked with his husband in Beijing, Shandong and other places.

In 2009, they opened their first Taobao store on Taobao, and began selling the old coarse cloth products in Gu Jia village through the Internet.

After the booming business of the shop, Gong Chunxiao and her husband actively improved the traditional coarse cloth style, sold the cotton scarlet scarf in their shop to the neck of the CCTV Spring Festival Gala host, and made tailored suits for Tsinghua Sinology students.

The success of a series of practices of Gong Chunxiao Taobao store has also led to the development of the village with a population of only 1423 people.

It is understood that nowadays almost all households in Gu Jia village have opened online shops, and have attracted the labor force of the surrounding villages to come here for employment. The direct practitioners of Gu Jia village around the old coarse cloth industrial chain have reached more than 20 thousand people, and have developed series of fashion, children's wear, Tang costume and bedding products.

Through the spontaneous driving effect of network operators, nowadays, Boxing county has integrated the processing, sales and service links to further connect the larger electricity supplier market, making the sales space continuously widened, and realized the value-added of products and the increase of farmers' income.

And gradually formed 5 grass weaves Taobao village and 1 hand woven coarse cloth "Taobao village" and on the basis of the former gathered into grass Willow "Taobao town".