New Policy Implementation + Cross-Border Electricity Supplier Rise: Overseas Purchasing Day Is Not As Good As A Day.

Personal purchasing is the earliest shopping channel of Hai Tao family.

After the rise of the model, it was strongly impacted.

According to the insiders, because of the advantages of fast logistics, convenient tax rebate and commodity protection, the mode of individual purchasing is already at stake.

After the implementation of the new cross border tax system, the price advantage of individual purchasing will also be lost.

Simply calculate an account, take imported food as an example. If purchased through cross-border e-commerce platform, it is necessary to pay import tax at 11.9% tax rate; through individual purchase, imported food is the first tax item according to general trade, and the postal tax should be paid at 15% tax rate.

Judging from the category of cosmetics, the gap between import tariffs of cross-border electricity providers and individual purchasing agents is even more obvious.

After the implementation of the tax reform, the import of cosmetics through the cross-border e-commerce platform needs to pay 17% VAT and 30% consumption tax, and the total import tax rate is 32.9% according to 70% of the tax payable.

However, if the purchase is in the form of purchasing agents, cosmetics belong to the third tax rate in the import tariff table, and the tax rate should be 60%.

Because of the large number of personal sea washes, customs inspection is conducted by spot checks. Some people may feel lucky that parcels may not be taxed.

But a cross-border e-commerce operator said, "if

Even if the postal tax is not paid, it will definitely push the passenger flow of the regular cross-border electricity supplier that has just been developed to the sea in the gray area, which is certainly not the original intention of the policymaker.

Increasing spot checks and supervision is almost a matter of certainty. "

As a matter of fact, purchasing agents have already tightened customs inspection.

Li Fei (alias), who works on behalf of the purchasing agency, said, "the two parcels sent in the past two weeks have been" tax ". It is estimated that the new policy should be implemented, so the spot checks have also become stricter.

The prospect is worrying.

Statistics show that in 2014, the retail sales of cross-border electricity suppliers and the number of overseas shopping and consumption of Chinese citizens reached hundreds of billions of yuan, while in the same period, our postal tax on all baggage items and postal articles was less than 1 billion yuan.

Some practitioners even admit that this is a gray industry based on tax evasion.

Honey bud CEO Liu Nan said that from the Customs point of view, they no doubt do not want to push cross-border orders back to personal purchasing and parallel channels.

Therefore, the efficiency and experience of individual sea washes will drop, the sampling rate will increase, and the buyers' probability of being "taxed" will increase.

Insiders told the Beijing Commercial Daily reporter that the government's policy signals are obvious, both to pull consumption back to China, to protect tax revenue, and to meet consumer demand and to provide more consumption channels. "Direct mail will also become more and more standardized. Reasonable tax payment will become the norm, and individual purchasing will face more restrictions".

Beijing Business Daily reporter Li Duo Chen Keyuan

How does the electricity supplier look at the new cross border tax system?

Take advantage of both channels

Xu Sheng, founder of PMO

Earlier, Hai Tao has indeed promoted a large number of entrepreneurial projects aiming at cross-border areas, but there are also a number of projects that are entirely looking at a policy bonus between them.

After the cancellation of the 50 yuan tax-free quota, the price advantage of the commodity and free trade mode on the platform will be lowered by the platform of "arbitrage" in the bonded mode. The price adjustment of the platform and the free trade mode will be reduced. It is inevitable for the platform to adjust the category and find new advantages.

Through the mode of overseas warehouses, overseas direct mail and bonded warehouses, the purchasing team is set up overseas to enjoy overseas tax rebates, and the price advantage still exists when the gross margin is guaranteed.

Consumer demand as the benchmark

Us purchase co founder Yu Ran

In the course of last year, the US purchase involves a lot of standard products. The industrial structure of B2C is the core of the bid, so the whole large-scale trade behavior is also pursued by the platform.

If consumers are benchmarks for platform selection, everything will start with consumer demand, and what consumers need to buy global imports in the US.

The standard is only the first step in development. The most important thing is to fight hard or to serve the whole industry chain.

Seize "non standard" business opportunities

Li Xiao, founder of the grid

The gage makes food, and 90 percent of the customers are women.

Food has a special feature. It's a very important factor to eat goods and love new ones. Especially girls are willing to try different tastes.

Some of the cross-border demand has been overexploited, but there are still many story products. They may not have a lot of fame. They are not well-known brands. They will account for a large proportion of the grid in the next year. This is a non-standard product.

Nonstandard products are interesting and not easy to buy at home.

Tax reform dispel uncertainty

Honey bud CEO Liu Nan

The new deal is not necessarily bad.

Diapers last year just cut tariffs, the most bad is less than 100 yuan of South Korean cosmetics, from tax-free to 32.9% of the tax, and more than 2000 yuan category, such as light extravagance, such as those bonded area self prepared Burberry windbreaker and bags.

The tax reform is a great deal to dispel the uncertainty of the future of cross-border electricity providers.

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The tax is very fair, it is the consumer pays taxes, the platform pays the withholding, so when you check out, you know clearly how much tax has been paid.

This is a very advanced way of Retailing in China. We have separate prices of goods and taxes in the United States. China's tax is in the price of commodities. This is a big innovation in the retail industry, and this progress is really great.