How Does NBA Star Curry Start Business Opportunities?

If you care a little bit about basketball, you should remember that 8 days ago, friends circle was washed by NBA star Stephen Currie's 12 three points and a kill.

Fans call it "totally unreasonable" and "NBA 2K game balance designers are starting to get a headache."

In addition to the best season in the stadium, there are also new news: he founded a company of his own.

The California based start-up company, called Slyce, aims to help athletes and other social celebrities, optimize social media, filter fans' voices, and make stars better interact with them in social media.

In a recent Q & a interactive activity, Currie used Slyce to screen 35 questions from 1000 fans' questions.

In addition to this, Slyce also allows users to go to the larger

Platform publishing content is equivalent to a convergent port.

In the future, it also intends to cooperate with the athletes' endorsement firms to provide more efficient publicity services.

NBA star entrepreneurship is nothing new, and their concerns always seem to be trying to solve the relationship between celebrities and the media and the public.

In December last year, the website Uninterrupted, which was founded by James Brown and partner Carter, won Warner Bros.'s investment of 1580 million dollars, which is a platform for athletes to speak publicly without being distorted by the media.

Zhan Huang has pulled some stars into play by his influence, hoping that they can release their personal videos on Uninterrupted.

Slice integrates the sound volume of Facebook, Twitter and Instagram, and selects valuable information as an intermediary between athletes and fans.

When

A friend of mine, former Nike employee Bryant Barr, pointed out that it was difficult for curi to communicate with 4 million 500 thousand fans on Twitter, and two people had the idea of starting a company.

Jason Mayden is also involved, as well as Nike's former vice president of design.

About these two players, a recent Morgan Stanley report to customers shows that in the past year

The best selling sneakers come from Curie and James.

And perhaps because of the extraordinary performance of Jinzhou warriors in the past year, the sales of James's signature boots, which are the number one in the past, have now come to second, selling 1.6 and 150 million US dollars respectively.

This report refers to the sales data from distributors, and does not include direct marketing channels (including direct counters and official website of Nike and Under Armour).

"Besides Michael Jordan, Curie's basketball shoes have surpassed Lebron James, Kobe and all other athletes in the United States."

Morgan Stanley analysts wrote in the report.

Stephen Currie has become a trump card for Under Armour to pry Nike's basketball empire.