Children'S Clothing Market Is Becoming A New Way Of Textile And Garment Industry.

According to the prospect of China's high-end children's clothing industry market demand and investment forecast analysis report released by the prospective industry research institute, China's children's wear market has already sold over 150 billion yuan, and has 200 million consumer groups.

For China's children's clothing industry, the landing of a second child policy will undoubtedly add infinite momentum to the industry.

Because children's clothing market starts late in China, the brand establishment time is short, and the children's wear market is in the growth stage as a whole.

Compared to the children's clothing market with high foreign concentration, children's clothing industry in China has the characteristics of rapid growth, high gross profit rate and low concentration.

However, with the improvement of the consumption ability of residents in China, the family planning policy has only one child per family for a long time, and parents are quite willing to spend money on children.

Coupled with the liberalization of the second child policy, it is optimistic that an enormous increase in the child market will be released at the rate of 100-150 000 people per year.

However, given the high level of consumption and higher inflationary pressures, a considerable proportion of households may choose not to have a second child under economic pressure.

However, we should know that China is a large population country, even if it is not a large proportion of the second child bearing population, as long as the fertility population is large, the scale of the incremental baby population is considerable.

Experts predict that the development of the second child policy will result in the huge increase of children's market at the rate of 100-150 000 people per year.

The rise of the baby population base is definitely a huge positive for children's clothing market, expanding the demand for children's clothing products in the domestic market.

Industry analysts believe that the sales of children's clothing market in China is expected to exceed 200 billion yuan in 2014.

Facing the new profit growth point of children's clothing market, the children's wear businesses are eager to win the first move advantage in the medium high growth industry.

In addition to speeding up the layout of the two or three tier market in China, many children's clothing businesses have set their sights on the newly rising mobile e-commerce industry, such as children's clothing network, which has attracted much attention.

Many children's clothing business is not satisfied with the traditional offline market, successfully moved the industry to the mobile electronic business platform, and embarked on a new development road of integration of children's clothing industry and mobile business.

The children's wear market is booming at the same time.

The trend is becoming more and more obvious.

It is understood that in the 2013 semi annual report,

The management said that it is optimistic about the huge market potential of children's clothing in China, and will continue to expand the "XTEP children" series, and has an independent team that specializes in managing the product line.

A lot of sports apparel brands, such as 360 degrees, have also stepped up their children's clothing business.

According to relevant statistics, by the first half of 2013, Anta children's sporting goods store has reached 811.

Even the international high-end luxury brands such as GUCCI, DIOR and so on have also set up venues in the flagship store of their flagship stores, and have arranged retail for children's wear.

In the eyes of professionals, the children's wear industry is mining mobile e-commerce, catering to the consumption demand of the current consumer groups.

In the background of the birth of a two child policy, the 80's husband and wife will be the most influential group. At the same time, they will also be the main group who nurture huge potential consumer groups for children's clothing market.

Therefore, the children's clothing industry has expanded the mobile electricity supplier industry, which caters to the needs of consumer groups and promotes the development of information industry.