The Rapid Decline In Brand Value Has Led To The Branding Of The LV Brand.

< p > look at this year's < a href= "//www.sjfzxm.com/news/index_s.asp" > luxury goods < /a > industry, "merger" and "sale" become the key words.

LVMH group's old rival Kering group and the peak group are selling brands continuously.

"Now is the best time to sell the brand, while the LV brand value is declining rapidly."

Zhou Ting's language is amazing.

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< p > in the view of Zhou Ting, Dean of the Institute of wealth and quality, LVMH seems to be squeezing the last remaining value of LV to the group.

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P has always been LV supporting LVMH group's half sky. LVMH group seems to rely too much on LV's growth to maintain its brilliant performance.

In the promotion, overrun with LV as the main hit, resulting in the popularity of LV with the popularity of the whole brand value.

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< p > Zhou Ting thinks that Arnott's strategy of manipulating DIOR and LV is obviously different from that of early entry into China's DIOR.

DIOR is more "reserved". The starting point of promotion is mainly to maintain brand reputation, and shops are not blindly expanding.

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< p > "now is the best time to sell the brand, while the LV brand value is decreasing rapidly.

Now the sale is still at a high point. In a year or two, the brand will become worthless and will not sell if it wants to sell. "

Zhou Ting's language is amazing.

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< p > in this year's luxury industry, "mergers" and "sales" become the key words.

LVMH group's old rival Kering group and the peak group are selling brands continuously.

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< p > Kering group has sold the children's clothing and home office Cyrillus and Vertbaudet catalogue mail order business of the catalogue mail order group at the beginning of this year, as well as Swedish home textiles and < a href= "//www.sjfzxm.com/" target= "_blank" > dress > /a > brand target= and Redcats.

In October, the interim Bank of Italy was commissioned to deal with the sale of Italy's < a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a > luxury brand Sergio Rossi.

On the 22 day, another news came from Reuters that Kering group had to promise to reinvest 300 million euros to attract the acquirer in the loss of catalogues and Internet retail companies in order to get rid of the last La Redoute.

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Similarly, the P group is also busy selling its poor brands. In October, its brand French leather Lancel finally welcomed buyers, and private equity Change Capital Partners and Hongkong Swire Group all expressed their intention to Lancel.

According to Reuters, the Chlo insider will be sold next year.

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< p > only LVMH group has no brand plan this year.

However, judging from the performance of the capital market, the stock price of LVMH group also appears to be in a state of lethargy. This year it rose by only 5%, much lower than the main competitor's share price increase: Richemont 27%, Swatch 26%, Hermes and Kering all 18%.

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