UNIQLO Plans To Set Up 1 Thousand Stores In China In 2020

The survey of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > in the < p > Asian brand survey shows that UNIQLO's "goodwill", "awareness" and "purchase intention" in China are all above the competitive brands such as H&M.

< /p >

(P > UNIQLO's business in China (including Hongkong and Taiwan) also showed strong momentum. In fiscal 2013 (as of August 2013), revenue and profit growth was double.

Sales of Chinese businesses are considered to be around 100 billion yen (about 6 billion 237 million yuan), accounting for about half of UNIQLO's overseas sales.

< /p >

Pan Ning, senior executive director of P group, led by "a href=" //www.sjfzxm.com "UNIQLO" /a "China business", said that UNIQLO nurtured high-quality goods and waiting for customer service in Japan to win the support of Chinese consumers.

< /p >

< p > Pan Ning thinks that in addition to the high thermal goods such as "HEATTECH" and "ULTRA LIGHT DOWN" of the thermal underwear, and through the thorough implementation of Japanese services, UNIQLO and Japan have gradually infiltrated the brand image closely related to their lives to the hearts of Chinese consumers.

< /p >

< p > on the other hand, UNIQLO also takes into account the Chinese sentiment towards Japan.

Since 3 years ago, the Japanese katakana logo has been specifically cancelled.

On the contrary, "HEATTECH" is specifically labeled "Japan technology" to highlight Japan's technological strength.

< /p >

In the aspect of appearance and layout of P store, while desalting "Japan" image, UNIQLO hopes to catch the hearts of Chinese consumers through high-quality Japanese products and hospitality.

In China, the shop network will be expanded to all parts of the country with the speed of employing about 1000 people and opening 80~100 stores each year.

Liu Chi Jing, President and President of Japan's fast marketing group, who runs UNIQLO, has proposed the goal of opening 1 thousand a href= "//www.sjfzxm.com/news/index_s.asp" shops in China in 2020. In order to achieve this goal, UNIQLO is striving to further expand its business.

< /p >