Fujian Shishi: Hot Clothing Sales Promotion In Off-Season

After the typhoon "Sura" alarm was lifted, the Minnan land, where the heat had subsided slightly, began to heat up again. As we all know, hot summer is the unavoidable low season for many industries in a year. about clothing In the industry, this time period is described by them as "unfinished". They should be bought for summer wear, and it is too early to buy autumn winter clothes. To this end, many businesses and clothing companies have been using "Nirvana", playing different promotional activities.

The workshop is busy.

The outside is steaming hot and the room is in full swing. Recently, many backbone members in our city Clothing enterprise The production workshop is busy. It turned out that they were busy producing autumn and winter clothing series.

"Clothing production link is not very obvious, according to different enterprises, generally also a week to a month's time is relatively weak. Now, we are stepping up production of autumn and winter clothing series. Mr. Luo, assistant director of multi dragon clothing, said that there was no obvious off-season in their production. Besides the production of their own brand products, there were so many clothing companies that made them do OEM processing, so they are busy now.

It is reported that the clothing business in our city, the peak season is not very obvious. "Although there is a month's low season in the year, we are not idle, and there is too much work to be done." Mr. Luo said that during this period, we should not only complete the production of autumn and winter series, but also make use of this time to carry out internal management training. In addition, the most important part is to effectively digest part of the goods and stock. I believe you can see that the sale activities in the streets and alleys are everywhere.

Summer sale can be seen everywhere.

As Mr. Luo said, the reporter walked around the pedestrian street in our city and found that many businesses had launched promotional activities, such as "T-shirt 20 yuan", "all merchandise in the store seventy percent off" and other promotional slogans full of glass windows. However, there are not many people who come to buy.

"Why is there such a low price?" in the face of the reporter's question, a salesperson of brand clothing said, generally speaking, the summer wear at the end of 8 every year will have to be replaced by the season, and now the factory inventory pressure is quite high, so it can be good to keep the original shipment. Selling in stores is just one idea. It is reported that many Brand clothing The company also used this time to set up a trade fair in the small area of the factory. At the beginning of this month, the reporter took part in the trade fair of a women's clothing company in our city. The relevant person in charge of the company said that the sales association had been held for three years, and most of the products were sold over season, broken yards or inventory. Because of the low price, every sale would attract many loyal fans of the relevant brands, which not only reduced the stock but also accelerated the withdrawal of funds.

It is reported that the discount will be low and the effect will be good, but businesses are not willing to hype. It is said that not willing to hype, apart from worrying that the sale will affect the normal sales volume of the counters, and also worry that some new customers do not understand, there will be unnecessary misunderstanding and association.

The public enjoys a good time.

Compared with the rapid recovery of garment production, the sales link has entered the weakest season of the year, and even the head of garment enterprises called it "green." However, clothing companies are not waiting for death. Instead, they are attracting some people through some promotional activities. A brand clothing company official said that at present many brands are dealing with the summer stock, so buying clothes is the most substantial time now. Some time later, autumn and winter clothes will be on sale.

"Sales terminals are handling inventory at the moment," Luo said. "What we currently do online is to buy one gift one, that is, to buy seasonal clothing for seasonal clothing, and to complete 400 yuan by 100 yuan. At the same time, gifts will be sent to customers. " "Summer clothes should be bought as early as May, and autumn winter clothes are still buying early, so summer wear sales are now quite obvious." Mr. Luo said that this year's Dragon Boat Festival and father's day, they have launched different levels of promotional activities, and recently launched a new round of promotional activities.