LV Shoes Are "Expensive" And "Expensive".

With the upgrading of consumer demand, luxury goods in China have changed from exclusive consumer products owned by a few elites to mass consumer goods of the middle class.

However, compared with the soaring sales performance, the after-sale service of luxury goods is mediocre, which is seriously inconsistent with the brand image of these big brands.

Domestic consumers experience luxury goods, which are expensive but difficult to enjoy.

World famous luxury brand

LV, which is known to everyone, has recently encountered complaints and questions about product quality.

In fact, there are many disputes about quality problems in LV.

LV is a famous luxury brand in the world. However, Mr. Wei, a consumer in Tianjin, did not expect that LV brand men's shoes, which cost 7980 yuan, were worn for less than 10 days.

But the identification Department of LV China confirmed that the shoes had no quality problems only by means of photos and salesperson's description. They thought it was the wearing frequency and the environment that caused the leather surface to tilt. This conclusion made Mr. Wei complain.

According to Ms. Wang, a consumer in Tianjin, she bought LV shoes with the same quality problems.

In January 21st this year, Ms. Wang bought a pair of LV women's shoes at the LV store in Tianjin friendship mall, which spent more than 5000 yuan.

After wearing a few days, the two sides of both shoes had different degrees of collapse.

Subsequently, Ms. Wang found the LV store, and the staff took several photos, which indicated that they would be sent to Shanghai headquarters for identification.

Ten days later, Ms. Wang learned that Shanghai headquarters identified that shoes do not belong to quality problems, and they should not be returned or repaired.

Ms. Wang once again asked the LV store to replace the shoes. The staff sent the shoes back to Shanghai headquarters for identification, and concluded that the shoes did not have any quality problems.

LV staff also said that if you think the shoes have quality problems, Ms. Wang can ask the quality inspection department to identify.

But Ms. Wang contacted several quality inspection departments in China and learned that because shoes had been passed, they could not be identified.

In May 20th, Mr. Tan, head of LV Shanghai headquarters, said that LV is the only brand in all luxury goods that has after-sales service centers in China.

The problem of shoes bought by consumers is really not a quality problem, but can not be repaired after sale.

Mr. Tan said he would contact LV store again and reply to reporters.

The reporter also contacted the Tianjin friendship commercial building, the director of the luxury goods department of the commercial department, told reporters that, because the LV store is a leasing business, they have no right to intervene in the dispute.

But up to now, LV has also received responses.

In fact, LV quality problem has been questioned in China is not the first time, in 2008 and 2011, LV had a backpack, glue and other quality problems.

And the same as the international card.

Products such as PRADA and other brands have experienced quality problems in recent years.

First context

Recently, Ms. Jin Hongna, vice president of China Luxury Goods Association, interviewed and analyzed the reasons for luxury overseas purchasing, and put forward personal opinions on the creation of luxury brands in China.

The vice president of Jin made a concise exposition of three factors: first, price factors. Because of the comprehensive import tax rate, sales link tax rate, multinational company's distribution system, pricing system and other reasons, the price difference of luxury goods in China and other countries is huge. Two, supply factors, because of the constraint of multinational company's distribution system, some luxury brands do not carry out sales in China.

Three, the purchase method is more convenient, consumers can buy international brand goods from abroad.

Referring to the current situation and development prospects of China's e-commerce luxury market, she pointed out that in the second half of this year, the China Luxury Association will jointly host China with the Ministry of Commerce, SAIC, China Customs and some e-commerce enterprises.

E-commerce development forum, for the luxury industry in the face of professional issues to discuss.