"Let'S Play" &Nbsp; Join Chen Yao In Adidas Camp.
New spokesperson for Adidas women training
Chen Yao
The scene will bring the atmosphere to a climax.
Globally,
Adidas
A number of top athletes and outstanding women have been working together to interpret the brand spirit of "all-out effort". The choice of Chen Yao endorsement is also the embodiment of Adidas's global brand strategy in China.
"We are very pleased to invite Chen Yao as spokesperson for Adidas Adidas training series," said Mr. Jens Meyer, vice president of sports performance.
She is not only a healthy, straightforward, energetic woman, but also very keen on sports, which is very compatible with Adidas's "all in all" brand image.
We also hope to infect more young women through Chen Yao, so that they can stimulate the energy of positive self confidence in sports and carry out happiness with Adidas.
Mr. Jens Meyer, vice president of Adidas sports performance, welcomed Chen Yao to join the Adidas family.
The first Adidas women's training series opened in the 2012 spring.
market
Activities, Adidas specifically put forward the concept of "let go play".
Nowadays, more and more women want to keep healthy and beautiful through sports, and hope to add more fun to life through sports.
"Let go play" is to capture this change, to encourage young women to release their body vitality and enjoy sports enjoyment.
Adidas has also set up a series of training courses for them. The course covers many popular sports, such as dance, boxing and yoga, or unlimited thermal power or stretching. It can not only burn the fat, but also help women enjoy the fun and joy of sports.
Lok Ying camp fitness course will not only be promoted at Adidas's major fitness centers, Adidas will also go deep into many universities, and invite more female college students to do fitness experience.
{page_break}
Adidas women's training camp set up exclusive training camp manual and course for Chen Yao.
Cheerful and lively Chen Yao is not only the queen of micro-blog and fashion ICON, but also has been an indispensable part of her busy schedule.
She also shared her own training experience. She said: "I am very glad to be a new spokesperson for Adidas women's training. I will join you in opening the camp experience of" let's play ".
"Let go play" is a happy exercise, which is consistent with our young generation's positive attitude towards life.
We can get health from sports, learn happiness, make friends, and this enthusiasm will spread to every corner of life. "
Adidas women's training "let's play" music training camp in motion
In order to make women who love sports free and free to play in training, Adidas also brings a brand new upgraded classic three stripes.
The whole series is simple without losing detail, moving and fashionable, and has integrated a number of Adidas's exclusive Clima technology.
The design uses more open pores, breathable mesh materials and ventilation design to effectively absorb and pport the body's heat and sweat, and quickly evaporate so that the athletes can keep dry and comfortable at all times and get the best performance.
At the same time, the classic three stripes series also fully consider the indoor and outdoor and different sports wear demand, equipped with a variety of clothing choices.
In the design, the series of new products are simple, self-cultivation and easy to match and complement each other's products.
At the same time, the design of Adidas three stripes is used to decorate the different parts of the body, which makes the clothing of this series more dynamic.
{page_break}
Chen Yao plays with his personal trainer.
The classic three stripes will be launched in March 1st. Meanwhile, the Adidas women's training "free play" market activities will also be promoted in 360 degrees from March 1st.
Consumers can experience fitness training courses at Adidas cooperative fitness center, or DVD in the Adidas training store.
About Adidas training
Adidas training series include men training series, women training series and Adidas by Stella McCartney.
Adidas is committed to providing clothing, footwear and accessories for indoor sports, dance, yoga and other sports. It not only integrates many fashion elements, but also uses Adidas's advanced technology specially designed to improve athletic performance.
Adidas group in China
Adidas sports (China) Co., Ltd. was formally established in Suzhou in 1997.
The headquarters is located in Shanghai and has branches in Beijing, Guangzhou and Chengdu.
The country has more than 6000 retail outlets.
In the past 14 years, the increasingly wealthy Chinese consumers, fashion modern youth groups and the Beijing Olympic Games have helped Adidas make great progress in China. China has become Adidas's second largest market in the world.
In order to strengthen its leading position in China, Adidas has launched the "2015 way" China strategic plan, which is a blueprint for five years, aiming at expanding growth and improving capabilities.
According to this plan, we expect to achieve two digit growth every year by 2015.
- Related reading
Jeremy Lin Touches Enterprise Business Nerve &Nbsp; Signing Endorsement Becomes Shoe Enterprise'S First Choice.
|
Fight For Jeremy Lin'S Endorsement! PEAK, Jordan And Other Famous Sports Brands "Grab" People.
|
Qi Anda Holds Hands Wei Chen Su Miaoling &Nbsp; Sword Refers To The New Generation Consumer Group.
|
- Expo News | Zhejiang Ao Hua Costumes Will Appear In Beijing Spring And Summer Fabrics Exhibition
- market research | 2012 China's Textile Industry Trend In The First Half Year
- Global Perspective | The Federal Trade Commission Consulted The Wool Products Labelling Act.
- News Republic | International Top Luxury Brands Aim At Children'S Clothing Market Two Thousand Yuan Starting Price.
- Show show | Milan Giorgio&Nbsp; Armani2012/2013 Autumn Winter Fashion Show
- 24-hour non-stop broadcasting | 纺织服装企业专项人才何在？
- Fashion frontier | Shirt + Lean Leg Trousers &Nbsp; Coarse Waist Fat Buttock Bye Bye.
- Daily headlines | Shanxi Changzhi Investment Investment "New Regulations" Provoke Controversy
- Local businessmen | Yuehua Textile: Innovation Creates Influence
- Help you make money | How Does A Couple'S Clothing Store Manage The Most Money?
- Zhejiang Ao Hua Costumes Will Appear In Beijing Spring And Summer Fabrics Exhibition
- 2012 China's Textile Industry Trend In The First Half Year
- The Federal Trade Commission Consulted The Wool Products Labelling Act.
- International Top Luxury Brands Aim At Children'S Clothing Market Two Thousand Yuan Starting Price.
- Milan Giorgio&Nbsp; Armani2012/2013 Autumn Winter Fashion Show
- 纺织服装企业专项人才何在？
- Shirt + Lean Leg Trousers &Nbsp; Coarse Waist Fat Buttock Bye Bye.
- Shanxi Changzhi Investment Investment "New Regulations" Provoke Controversy
- Yuehua Textile: Innovation Creates Influence
- How Does A Couple'S Clothing Store Manage The Most Money?