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Kasiron'S Brand Breaks Through The Market Of Children'S Shoes

2011/8/22 16:30:00 61

Recently, the State General Administration of quality supervision, inspection and Quarantine announced a report on spot checks for children's products.

Children's shoes

There are 3 kinds of children's cars, toys and so on. Among them, 80 children's shoes sampled and 66 children's shoes conform to the standard stipulates, showing a 82.5% pass rate.

In order to solve the problems of low technology content and poor quality of children's shoes industry, the government and people from all walks of life have made great efforts. The first national compulsory standard GB25036-2010, "cloth children's rubber shoes", which was formally implemented in July, once again sounded the alarm for children's shoes enterprises.

Nowadays, in China's children's shoes market, although international brands have always taken advantage of mature operation mode and other advantages, but domestic children's shoes

industry

It has begun to move towards the field of brand competition. Although it is still in its initial stage in all respects, it is fortunate that it has been improving with a positive and progressive attitude.

It is reported that China's baby industry increased by 30% after 2000.

At present, China has 380 million children under 16 years old, accounting for about 1/4 of China's total population, and about 27 million newborn babies are born each year.

China's baby products market has an annual capacity of nearly about 38000000000.

With the increasing number of "post-80s" parents, the investment in children's consumption is also increasing. In view of the consumption characteristics of this generation, children's products also show the characteristics of personalization and fashion to meet the needs of the main consumers in this market.

In particular, the brand of children shoes represented by the brand of the brand is a product of first-class quality with the help of technological innovation, providing the best consumer experience and services for Chinese children, taking the lead in opening up market opportunities and promoting the continuous progress of children's shoes industry.

Children's shoes in the dazzling array

brand

It is often found that some children's shoes are biased towards adults. There is an irrationality in the shoe type structure, which is prone to affect the feet of children at the stage of growth and development. Therefore, children's shoes should be differentiated from adult shoes in terms of product quality requirements and standards.

As the leader of children's products industry, Kasiron brand insists on improving product quality. It not only works in depth cooperation with domestic authorities, but also focuses on product research and development, standard monitoring and so on. It also invites famous designers and R & D personnel to form top elite teams, and develops the most suitable products based on the characteristics of Chinese children's growth.

At the same time, we use high-quality raw materials and unique production technology to create comfortable, environmentally friendly and humanized brand products.

When the sales of Chinese children's shoes market is still in the bud, Kasiron brand has already distributed the marketing network in all provinces and municipalities directly under the central government, and has more than 2000 terminal outlets, and has set up branches in six core cities of Chengdu, Zhengzhou, Zhuzhou, Guangzhou, Taiyuan and Hangzhou, and has established an efficient and professional marketing team to promote the operation of Kasiron brand in the exclusive system of shoes and clothing integration.

With a strong marketing channel, the position of Kasiron brand in the market will be established. Through closer cooperation and contacts with local distributors, we can provide consumers with more inexpensive products and thoughtful and meticulous services, enhance the added value and influence of the brand, win the trust of customers and consumers to Kasiron brand, and break through in the market field, and continue to mature in the exploration.

In addition, Kasiron brand also pioneered the creation of the brand image of "Jinwei Kasiron" as the spokesperson of the independent innovation brand, and joined hands with Asia's popular young star Binbin, launched a brand new era of comprehensive marketing, and spared no effort to play an advantage in brand promotion. Through the brand promotion of traditional and emerging media such as Hunan satellite TV, China shoes net, and so on, the application media effect was maximized, the visual impact of the brand was strengthened, and the brand's unique visual impact was effectively highlighted, so as to further attract the consumers of the market.

The "children's economy" has become a new growth point in the commercial market nowadays. The more resources we consume, the more advantageous it is for the brand. Nowadays, even these adult sports brands such as Lining, Anta and 361 degrees will extend their tentacles to the children's shoes and clothing fields. This shows that the market potential is enormous.

The brand has joined the hot market of children's shoes. In the face of such a situation, Kasiron's brand is still moving forward step by step according to its own strength and established strategic goals. It is believed that only by laying the market base of the brand can we develop a larger space for development while enjoying both fame and wealth.