Grand $100 Million Set Up A Special Fund &Nbsp; Plot Digital Copyright.

At present, e-books are difficult to meet the actual needs of consumers due to lack of content and copyright.

To this end, Chen Tianqiao, chairman of Shanda group, invested heavily in the field of e-books. With the help of the "one person, one book fund", the chairman of the Shanda group will dominate the market with content, seize the strategic heights of e-books, and plot the status of industry integrators.

Chen Tianqiao is putting his Internet Disney dream into action step by step.

In June 1st, Shanda announced the establishment of "one person, one book, OPOB fund" in Beijing. It promised to inject $one hundred million into the fund in batches in the future to subsidize the hardware enterprises and copyright contents, and to cooperate with the "cloud library" to promote the construction of genuine digital books.

With the help of e-books, Chen Tianqiao finally found a terminal for the media empire established by the early stage of attack, and Chen Tianqiao, who was good at formulating strategy, launched a set of solutions in the e-book market. He wanted to seize the strategic heights of the e-book market and plot the position of the industry integrator.

Deep ploughing ebook Market

The launch of Amazon Kindle has made e-books a new nugget in the market, attracting many vendors to compete in this blue ocean.

At present, apart from Amazon, SONY, Google, Fujitsu, ASUS, BenQ, Hanwang and other manufacturers have also set foot in the e-book market, and a brand new reading era has arrived.

Chen Tianqiao, who hopes to establish an interactive entertainment empire, will not give up the important application of E-book in the future mobile Internet era.

Not long ago, Shanda finally released the long-awaited e-book strategy, "one man one book plan", trying to build China's "Amazon".

As an extension of the plan, the establishment of the "one person, one book fund" indicates that the grand e-book strategy has entered a substantive stage of work. It also shows that Chen Tianqiao attaches great importance to e-books and wants to do so.

E-book is considered to be an application to open up a new reading era. But at present, profiteering has left the industry in a frenzy, and the domestic e-book market is always warm.

The reason is that the lack of e-book content, homogenization, lack of unified platform, content and terminal can not be perfectly unified and so on, which can not meet the actual needs of consumers.

Today's e-book market requires all parties to integrate resources, end their own mess and divide the status of the rulers, and get through every link of the industrial chain.

Zhang Jin, vice president of Shanda network, said, "I hope this fund can be used to solve the problems of domestic e-book copyright confusion, format standard is not unified, and content scale is not high."

Plot digital copyright

OPOB, or One Person One Book, can be understood as: every person holding an e-book can have the whole reading world.

The bottleneck of e-book is the lack of content, and the content is the grand advantage.

It is understood that Shanda's grand literature now has six famous literary websites in China, with 50 billion words, 6000 words per day, and 3 million works.

These will be an important source of content in the grand "cloud library", which will also become increasingly important in the overall revenue of the grand group.

According to Shanda

With the increasing attention paid to copyright issues, such a large amount of original literature with independent copyright is undoubtedly a great fortune. The greatest value of this wealth is one of the purposes of Chen Tianqiao.

The e-book market has not yet formed a unique pattern. With the development of e-books, the scale of content platforms will become an inevitable trend.

The traditional publishers, operators, terminal equipment providers and third party network platforms of copyright owners may become the founders of unified platforms, and whoever can integrate the core of the E-book Industry Chain -- content resources, will become the leader of the industry.

When the traditional publishers have the advantages of content, the channels and the scale are small, the terminals have the advantage of hardware and the content is scarce, the operators and the third party network platforms have the ability to integrate.

The grand plan of "one person, one book" is exactly a set of solutions that have both hardware and software, and intend to build across the industrial chain.

In the grand e-book strategy, "cloud library" is open to all content providers. Newspapers, magazines, forums, blogs and other copyrighted content can be freely accessed and priced independently. The grand platform opens up a truly unlimited reading for readers by opening up copyright, opening channels, and opening the "three open" designs of e-book hardware and software design.

At the same time, it can bring interactive entertainment experience to readers.

Shanda literature attracts readers to average 400 million visits per day. If this traffic is pplanted to e-books, it will create huge profit margins.

With the help of the name of the fund, the various links of the industrial chain will be convened together to gradually grasp the leading power in the process of promoting the digitalization of books, and to achieve the goal of integrating content resources; to try to formulate the rules of the domestic e-book game, and to open up the entire industrial chain and form a flat platform, showing Chen Tianqiao's ambition to dominate the market with content.

Referring to the establishment of this fund, Zhang Yanan, an analyst at Analysys International, thinks that starting from the core content resources, we will gradually integrate the terminals and create a digital publishing industry chain through platform mode. The purpose is to control digital copyright.

And mastering copyright is no doubt preemptive.

Entertaining the Empire dream

The plan may be perfect, but commercial success does not always dance with the perfect solution.

The problem still lies before Chen Tianqiao.

The grand content advantage mainly lies in the network literature. The information of the grand official website shows that it occupies more than 90% of the market share of the original Internet Literature in China.

However, the characteristics of network literature determine that its audience is only a small group. How to meet the needs of different groups for various professional materials and foreign materials test the grand content integration effect.

The traditional publishers with the same content advantage are also covying the position of the integrator of the industry, which inevitably will be accompanied by the game with the traditional publishers.

And operators with the same pmission channel also have the advantage of high person traffic and integration. Ultimately, who will lead the development of the industry is still unknown.

The attack from terminal manufacturers is also not to be underestimated. Hanwang, who owns hardware, electrical paper books and tablet computers, is also starting to exert power on software. Hanwang bookstore is expanding its own territory.

It is said that this year it will continue to increase investment and enter the Hongkong market in July. At the end of the year, other languages online bookstores, including the English version, will be launched.

Since 1998, inspired by Chen Ping's science fiction "MUD- hacker incident" portrayed in the future life picture, Chen Tianqiao has never abandoned the dream of building a virtual survival and entertainment space.

Now, we have built up the grand prototype of the media empire. In the future, we can put all the games, music, videos and other products in the platform beyond the scope of e-books. At that time, e-book is no longer a simple reading platform, but a grand mobile entertainment platform.

If so, Chen Tianqiao's dream of "Internet Disney" can be truly realized.